Early access opt-in campaignIF MAJOR
App Store screenshots / copy update
Submit ahead — Apple review lead time
Teaser video live
Help center / FAQ article
Early access notification emailIF MAJOR
What's New article live
App Store Events card liveIF MAJOR
Release announcement email
App Store release notes
Push notification
Social Carousel
Long-form video published
Sales / coach one-pagerIF B2B
Retargeting push (non-openers)
Feedback prompt (in-app / Intercom)
Use-case spotlight blog post
Adoption social proof post
Re-engagement campaign (non-adopters)
Segment non-adopters via Mixpanel